The highly anticipated Apple Event 2025, titled “Awe Dropping,” is just around the corner, and fans are eagerly waiting to see what the tech giant has in store. Scheduled for Tuesday, September 9, 2025, the event will begin at 10 a.m. PT / 1 p.m. ET and will be streamed live from Apple Park in Cupertino, California. This annual showcase is one of the most-watched tech events of the year, giving users a first look at Apple’s latest innovations.
Apple is making the keynote widely accessible. Viewers can head to the Apple Events page on its official website when the presentation begins. The Apple TV app will also feature the event, streaming live across iPhone, iPad, Mac, and Apple TV devices.
For those who prefer flexibility, Apple’s official YouTube channel will carry the broadcast globally, making it easy to tune in from any device. Additionally, popular outlets like CNET, Mashable, Indiatimes, WIRED, and The Sun will run live blogs and mirrored coverage with expert commentary and analysis.
The spotlight will be on the iPhone 17 lineup, expected to feature four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The base iPhone 17 may bring a 120Hz ProMotion OLED display, an upgraded 24MP selfie camera, and Apple’s first custom Wi-Fi and Bluetooth chip.
Perhaps the most exciting model is the iPhone 17 Air, rumored to be Apple’s thinnest phone ever at just 5.5mm, featuring a titanium-aluminum frame and new horizontal camera design. The Pro and Pro Max are expected to introduce a 48MP telephoto lens with 8× zoom, Wi-Fi 7 modem, and larger batteries for power users.
Beyond smartphones, Apple is likely to debut the Apple Watch Series 11, Ultra 3, and SE 3, offering new health sensors and watchOS 26. The AirPods Pro 3 may also arrive with better sound quality, noise cancellation, and health-focused features like heartbeat monitoring.
This year’s Apple Event could set the tone for Apple’s next chapter, balancing bold design choices with meaningful performance upgrades.
How to Watch Apple’s Event
- Apple’s Website – Simply visit the official Apple Events page
at kickoff time. - Apple TV App – Accessible on iPhone, iPad, Mac, and Apple TV devices.
- YouTube – Apple’s official channel will stream it live, and many tech outlets like CNET and Mashable will mirror with expert commentary or live blogs.
iPhone 17 Lineup: Four New Models
The star attraction will be the iPhone 17 lineup, expected to feature four models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
The base iPhone 17 is rumored to include a 6.3-inch 120Hz ProMotion OLED display, a much-improved 24MP selfie camera, and Apple’s first custom Wi-Fi and Bluetooth chip. Battery and thermal management are also expected to be better than the iPhone 16, giving everyday users a stronger reason to upgrade.
Perhaps the most intriguing model is the iPhone 17 Air, tipped to be Apple’s thinnest smartphone ever. At just 5.5mm, it is about one-third slimmer than the iPhone 16 Pro. The Air will reportedly feature a lightweight titanium-aluminum frame, a single rear camera built into a new horizontal camera bar design, and a compact 2,800mAh battery. Analysts believe Apple is aiming this device at those who want a balance of portability and premium design.
The Pro and Pro Max models will push high-end upgrades even further. Both are expected to sport the new horizontal camera bar spanning the back, along with a 48MP telephoto lens capable of up to 8× optical zoom. Apple is also introducing an in-house Wi-Fi 7 modem, which should offer faster, more reliable connectivity. The Pro Max may be slightly thicker at 8.7mm to fit a massive 5,088mAh battery, while base storage could start at 256GB with 12GB RAM for smoother performance.
Color lovers may also be excited — reports suggest the iPhone 17 series will launch in bold shades like purple, green, orange, and blue. Pricing will reportedly start at around ₹89,900 ($800) for the base model, with the Pro Max climbing up to $1,250.
Apple Watch Updates
Apple is expected to refresh its wearable lineup with the Apple Watch Series 11, Ultra 3, and possibly a new SE 3. Leaks suggest these models could introduce larger displays, improved health sensors like blood pressure monitoring, and satellite connectivity. All new watches are likely to ship with watchOS 26 pre-installed, cementing Apple’s dominance in the health and fitness tech space.
AirPods Pro 3 and Other Devices
The AirPods Pro 3 may also debut, featuring a redesigned look, a new chip for enhanced sound quality, and stronger noise cancellation. Some reports even suggest heartbeat monitoring or real-time translation, pushing Apple’s earbuds further into the health and productivity category.
Other possible reveals include an upgraded HomePod, a refresh of Apple TV 4K, and updates for the Vision Pro headset. While not guaranteed, Apple often surprises fans with extra announcements.
Why This Event Matters
This year’s Apple Event comes at a critical moment. Samsung and Google are betting heavily on artificial intelligence features, while Apple seems to be leaning on its strengths in hardware design, performance, and health-focused technology.
With global smartphone sales slowing and tariffs raising component costs, consumers are more cautious about upgrading. Apple’s challenge will be proving that its new lineup offers truly compelling improvements worth the price.
The “Awe Dropping” event on September 9 could redefine Apple’s product strategy for the next year. Whether it’s the ultra-thin iPhone 17 Air, the powerful Pro Max camera system, smarter Apple Watches, or innovative AirPods Pro 3, the company will need to capture attention and remind the world why the iPhone remains one of the most iconic devices ever made.
Apple Event 2025: Top 7 Q&A
Q1: When is the Apple Event 2025?
A. The event will be held on Tuesday, September 9, 2025, at 10 a.m. PT / 1 p.m. ET, live from Cupertino, California.
Q2: How can I watch the event?
A. You can stream it live on the Apple Events page, the Apple TV app (on iPhone, iPad, Mac, and Apple TV), and Apple’s YouTube channel. Tech outlets like CNET, Mashable, Indiatimes, WIRED, and The Sun will also provide live blogs and commentary.
Q3: What iPhones will Apple announce?
A. Apple is expected to reveal four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
Q4: What’s new in the iPhone 17 Air?
A. The iPhone 17 Air may be Apple’s thinnest phone ever at just 5.5mm. It will feature a lightweight titanium-aluminum frame, a horizontal camera bar, and a compact 2,800mAh battery.
Q5: What upgrades are coming to the iPhone 17 Pro Max?
A. The Pro Max could feature a 48MP telephoto lens with 8× optical zoom, Apple’s Wi-Fi 7 modem, a 5,088mAh battery, 12GB RAM, and storage starting at 256GB.
Q6: Are there new Apple Watches?
A. Yes. Apple may launch the Series 11, Ultra 3, and SE 3, with larger displays, advanced health sensors (like blood pressure monitoring), satellite connectivity, and watchOS 26 pre-installed.
Q7: Will AirPods Pro 3 be announced?
A. Likely yes. The AirPods Pro 3 could include a new design, a better chip for sound quality, stronger noise cancellation, and possibly heartbeat monitoring or real-time translation.
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