Puerto Rican superstar Bad Bunny is set to take the stage at one of the biggest events in sports and entertainment: the Super Bowl. The NFL announced that the three-time Grammy winner will headline the Super Bowl LX halftime show on February 8, 2026, at Levi’s Stadium in Santa Clara, California. Fans around the world are already buzzing about what promises to be an unforgettable performance.
For years, the Super Bowl halftime show has been a stage for the world’s most iconic performers, from Beyoncé and Madonna to Shakira and Jennifer Lopez.
It is not just a musical performance—it is a global spectacle that draws millions of viewers, combining cutting-edge production, choreography, and star power. Being selected as a headliner is a mark of recognition for an artist’s influence and popularity, and Bad Bunny’s inclusion signals the NFL’s commitment to celebrating diverse, global talent.
This opportunity comes at a pivotal moment in Bad Bunny’s career. The 31-year-old Puerto Rican artist has rapidly become one of the most influential musicians in the world, celebrated not only for his catchy songs but also for his cultural impact.
His ability to blend genres, challenge norms, and connect with audiences of all ages has propelled him to international stardom. Fans and critics alike are eager to see how he will translate his unique style and energy to the grand stage of the Super Bowl.
A Historic Moment for Latin Music
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, has become a global icon over the past few years. Known for his unique blend of reggaeton, Latin trap, and pop, he has broken records and brought Latin music to the center of global pop culture. Headlining the Super Bowl halftime show is a historic moment not only for Bad Bunny but also for Latin music as a whole.
In his statement, Bad Bunny expressed how much the opportunity means to him:
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.”
He even added a personal touch in Spanish:
“Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL,”
which means, “Go tell your grandmother we’re going to be the Super Bowl halftime show.”
From Puerto Rico to the World Stage
Bad Bunny was born and raised in Vega Baja, Puerto Rico. His rise to fame has been meteoric, fueled by his bold style, catchy music, and cultural impact. He has released six albums, won three Grammy Awards, and taken home eight Billboard Music Awards. His influence reaches far beyond music, inspiring fans worldwide with his fashion, activism, and representation of Latin culture.
Recently, Bad Bunny wrapped a massive two-month residency at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan. The residency not only drew thousands of fans to the island but also generated hundreds of millions of dollars in tourism revenue. It was a testament to his global appeal and his ability to connect with audiences on a grand scale.
Super Bowl Halftime: A Global Stage
The Super Bowl halftime show is one of the most-watched live events in the world. Last year, Kendrick Lamar headlined the halftime show, breaking viewing records and winning an Emmy for Outstanding Music Direction. With Bad Bunny stepping into this role, the NFL continues to embrace global artists who reflect today’s music scene.
Jon Barker, Senior Vice President of Global Event Production for the NFL, highlighted why Bad Bunny was chosen:
“As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice to take the Super Bowl halftime stage.”
This performance will introduce Bad Bunny to an even wider audience, giving millions of viewers the chance to experience his electrifying music and stage presence live.
Celebrity Reactions
Fans weren’t the only ones excited about the news. Many celebrities quickly shared their reactions on social media. Jennifer Lopez, who starred in the Super Bowl LIV halftime show in 2020, posted a selfie with Bad Bunny in front of a Puerto Rican flag, cheering:
“Now it’s your turn!!!!! Bori gang, lets gooooo.”
Shakira, who co-headlined the 2020 halftime show with Lopez, added:
“Welcome back to the Super Bowl stage! Here go my Latin people!!!”
Other artists, including Diplo and Jelly Roll, expressed admiration and excitement for Bad Bunny’s milestone. Even Jay-Z, whose company Roc Nation is producing the show with the NFL and Apple Music, praised Bad Bunny’s contributions to Puerto Rico and Latin music.
Fans’ Reactions
As expected, reactions from fans have been mixed. While many celebrated the selection as a historic moment for Latin music, others were skeptical. Some questioned whether Bad Bunny’s music would appeal to the broader Super Bowl audience, while others joked about potential language barriers.
Despite the divided opinions, it’s clear that Bad Bunny’s influence is undeniable. He has brought Latin music to the forefront of global culture, and this Super Bowl performance will only amplify his reach.
Tour Plans and Safety Concerns
Bad Bunny is also preparing for his “Debí Tirar Más Fotos” world tour, starting in November 2025 and running through July 2026. The tour will include stops in Latin America, Europe, Asia, and Oceania. Notably, he is skipping U.S. stops due to concerns about Immigration and Customs Enforcement (ICE) raids at concert venues. He shared his worries with i-D Magazine, explaining that safety and privacy were major factors in planning his tour.
Despite not touring the U.S., performing at the Super Bowl will give him a major presence in front of an American audience, ensuring that his music and message reach fans across the country.
Bad Bunny’s Music and Impact
Bad Bunny is known for his genre-blending style, fearless experimentation, and socially conscious lyrics. Some of his most popular songs include “Me Porto Benito,” “Titi Me Preguntó,” and “DAKITI.” He has consistently pushed boundaries in music, fashion, and culture, making him one of the most influential artists of his generation.
His Super Bowl performance is expected to showcase his creativity, Latin roots, and high-energy stage presence. Fans can likely expect a mix of his biggest hits, visually stunning performances, and a celebration of Latin culture on one of the world’s largest stages.
Looking Ahead
Super Bowl LX on February 8, 2026, promises to be a historic event, not only for sports fans but also for music lovers worldwide. Bad Bunny’s headline performance is set to bring Latin music to a global audience, celebrate Puerto Rican culture, and create a moment fans will remember for years.
From his beginnings in Puerto Rico to the world stage, Bad Bunny’s journey reflects talent, perseverance, and a commitment to representing his culture. His halftime show will be more than just a musical performance—it will be a celebration of identity, artistry, and global influence.
As the countdown begins to Super Bowl LX, fans everywhere are eagerly anticipating the moment Bad Bunny takes the stage, ready to light up the halftime show like never before.
Bad Bunny Super Bowl LX Halftime Show: Q&A
Q1: Who is performing at the Super Bowl LX halftime show?
A: Puerto Rican superstar Bad Bunny will headline the Super Bowl LX halftime show on February 8, 2026, at Levi’s Stadium in Santa Clara, California.
Q2: What is Bad Bunny’s real name?
A: His birth name is Benito Antonio Martínez Ocasio.
Q3: How many Grammy Awards has Bad Bunny won?
A: Bad Bunny has won three Grammy Awards and is one of the most influential Latin artists worldwide.
Q4: Why is this performance significant?
A: It marks a historic moment for Latin music on one of the biggest global stages, bringing Puerto Rican culture and Latin energy to millions of viewers.
Q5: When did Bad Bunny recently perform in Puerto Rico?
A: He recently completed a two-month residency at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, which was a massive success and generated significant tourism revenue.
Q6: Will Bad Bunny tour the U.S. before the Super Bowl?
A: No, he is skipping U.S. stops on his upcoming world tour due to safety concerns regarding ICE raids, but the Super Bowl will give him a major American audience.
Q7: What are some of Bad Bunny’s popular songs?
A: Some hits include “Me Porto Benito,” “Titi Me Preguntó,” and “DAKITI.”
Q8: How have celebrities reacted to his selection?
A: Celebrities like Jennifer Lopez, Shakira, Diplo, and Jay-Z have celebrated the announcement, praising his talent and impact on Latin music.
Q9: When and where is the Super Bowl LX taking place?
A: The game will be held on February 8, 2026, at Levi’s Stadium in Santa Clara, California.
Q10: Why did the NFL choose Bad Bunny for the halftime show?
A: According to the NFL, Bad Bunny represents global energy, cultural vibrancy, and the ability to bridge genres and audiences, making him the perfect fit for the iconic halftime stage.
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